Art Direction
Static Ads
Digital Communications

Created with Do Big Things

In 2022, the American Heart Association launched an initiative with funding support from Merck for Mothers, a global maternal health effort that aims to create a world where no woman needs to die while giving birth.

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The initiative aims to improve postpartum systems of care related to cardiovascular health, expand professional education and training, identify barriers and models for guideline-based postpartum care, narrow silos in postpartum care, and strengthen community-clinical linkages. 

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To help them promote this initiative, we launched a digital Maternal Health campaign that primarily focused on women of color, the most at-risk group of soon-to-be mothers.